Heidi
Principal Designer, Owner of HSID, sports lover and the reason why we are all here.
“A few things about interior design really light me up. First, I love tackling the unique challenges of each space. It’s like a puzzle that needs solving, and finding creative solutions is so darn satisfying. Plus, there’s a lot of psychology involved in figuring out what a client really wants and needs from their home, and I find that process really fascinating.
On top of that, I’m a total organization nerd, so I love putting my skills to work to keep business running smoothly. And, of course, there’s just something magical about playing with color and symmetry to create a cozy and inviting space. I get a real kick out of seeing the look on a client’s face when they see their dream home come to life and knowing that I had a hand in making it happen.”
Julia
Interior Designer
“I feel so thankful that life led me to the interior design industry! I’ve always been drawn to two things: bright colors and people’s homes. I would beg my parents from way too young of an age to stop at every open house we passed. I loved taking a deeper look into how people live in and style their personal spaces and really began to realize how much a physical space affects one’s mental space. Interior design to me is a form of self expression; it is less about rules and more about how it personally resonates with a client while also making them want to scream because it is so gorgeous!”
Gretchen
Bookkeeper, foodie and former floral arrangement specialist
“I have had the good fortune to work in creative environments all of my working life. I enjoy Interior Design for many reasons: color, texture, and detail-driven outcomes. I especially LOVE how many times a day my co-workers say – “oh, that is so pretty” – often in unison. They see beauty in so many things. It is inspiring to watch the process unfold, each project with a unique inspiration.”
Jordan
“Jordan is the creative force behind A Creative Approach, a multidisciplinary studio where design, storytelling, and strategy meet. With a background spanning interior styling, branding, and social media management, Jordan brings an intuitive eye for detail and a genuine love for all things creative.
Through A Creative Approach, she helps brands like Heidi Semler Interior Design shine online. Curating visuals, writing captions that connect, and building communities around beautiful design. Her approach blends creativity with intention to tell stories that feel personal, grounded, and real.
When she’s not creating content, you’ll probably find her styling a space, hunting for thrifted treasures, or watching the latest thriller in theaters.”